zondag 10 februari 2013

trendresearch lidewij edelkoort - trend travel

Trendwatcher Lidewij Edelkoort 

One of my personal favorites when it comes to trend watching is Lidewij Edelkoort.
A little background information about Lidewij:
she is globally known for her creation of innovative trend books and audiovisuals, which she has been doing since the 1980s. In these books and audiovisuals Lidewij focusses mostly on lifestyle analysis and research, which she conducts for the world's most leading brands. She announces the concepts, colors and materials which will be in fashion two or more years in advance. In this way she and her closely-knit teams are interpreting the evolution of society and the signals of consumer tastes to come, without forgetting the economic reality.

Lidewij is Paris based (even though she is dutch) and gets to travel a lot. To express the inspiration that comes from travel, she founded a special page for it on her website, called: trend travel. It's a bundle of photographs taken by different inspiring people in different cities and countries across the globe. I've put some of my favorites below.
Berlin by Imke Klee
Berlin by Imke Klee
Marrakech by Ben Lambers
Marrakech by Ben Lambers

Marrakech by Ben Lambers
Seoul Bytes by Mona Kim
Seoul Bytes by Mona Kim 
Seoul Bytes by Mona Kim
South of India by Cecilia Andrews 
South of India by Cecilia Andrews
South of India by Cecilia Andrews

Photos bij Imke Klee, Ben Lambers, Mona Kim and Cecilia Andrews
For more info about Lidewij Elderkoort and her work, check:
http://www.edelkoort.com/lidewij-edelkoort/
http://www.trendtablet.com


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