woensdag 27 februari 2013

studio africa and designer laurenceairline

While doing some trendresearch, I came across this really cool African designer. I actually stumbled upon it thanks to a great Diesel+Edun initiative called Studio Africa. It is a platform celebrating and promoting creativity in Africa. Studio Africa was born out of the Spring 2013 collaboration: a denim collection born in Africa and entirely sourced an manufactured in Africa, using the finest cotton from Uganda. The collaboration goes beyond fashion to discover and be inspired by a cast of creatives fueling innovation across Africa. If you want to know more about this online platform please visit their tumblr page.

One of the Studio Africa creatives is Laurence Chauvin-Buthaud of the brand Laurenceairline. She is a rising menswear designer from Cote d'Ivoire. All her collections are produced by locals at the Laurence Airline workshop which serves as a pole of creation and a centre for teaching couture sewing techniques. The concept behind her brand is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future.
As a designer she is inspired by people living in their clothes rather than a constructed fashion influence. She says: "It is the attitude and spirit that an individual gives a garment through the way that they wear it."
Her spring/summer 2013 collection is a fusion of local fabrics in carefree masculine silhouettes. I am especially keen on video that represents this collection. Starting very soft and playful, but gradually becoming more mysterious and clashy: a good representation for Laurenceairline's SS13 collection.


For more info about Laurence Airline or Studio Africa check:

maandag 25 februari 2013

sugary tunes the 1975 - chocolate

The 1975

The 1975
Sugary tunes by The 1975, a Manchester (UK) based band. They make music that can best be described as an unlikely blend of indie rock and 1980s white popfunk. Chocolate is their latest single taken from the EP Music Cars which will be out on March the 5th (March the 4th for UK).
Hope you enjoy it. Have a nice week!

for more info check:

dinsdag 19 februari 2013

hof stuff - blog humans of new york

Every now and then you come across something great on the internet. This week for me that was a blog by photographer Brandon called 'Humans of New York'. Brandon started his blog in 2010, as a direct result of wanting to construct a photographic census of New York City. This census would contain a catalogue of the city's inhabitants. But as the project progressed, it began to have a different character. Instead of just capturing and collecting portraits of NYC's citizens, Brandon started to collect quotes and short stories as well. To me, this is where Humans of New York becomes extra extraordinary. What I love the most about cities it that it houses so many different characters. Being your iconic self, being whoever you want to be and not let anyone tell you you can't act or dress a certain way. To me that is the ultimate state of freedom. Scrolling on the blog you see so many inspiring people. And that is exactly it's purpose: bringing daily glimpses into the lives of strangers in New York City. I've put some of the photos below: if you want to know more about their stories, just click on the link.
Enjoy and have a nice week!

Purim in Crown Heights

The Sikh Parade

Seen in the subway
"I'm in the middle of a spiritual process. I can't wear color for another six months."

Mixed and Matched

If you want to know more about this blog, please visit: www.humansofnewyork.com

zondag 10 februari 2013

trendresearch lidewij edelkoort - trend travel

Trendwatcher Lidewij Edelkoort 

One of my personal favorites when it comes to trend watching is Lidewij Edelkoort.
A little background information about Lidewij:
she is globally known for her creation of innovative trend books and audiovisuals, which she has been doing since the 1980s. In these books and audiovisuals Lidewij focusses mostly on lifestyle analysis and research, which she conducts for the world's most leading brands. She announces the concepts, colors and materials which will be in fashion two or more years in advance. In this way she and her closely-knit teams are interpreting the evolution of society and the signals of consumer tastes to come, without forgetting the economic reality.

Lidewij is Paris based (even though she is dutch) and gets to travel a lot. To express the inspiration that comes from travel, she founded a special page for it on her website, called: trend travel. It's a bundle of photographs taken by different inspiring people in different cities and countries across the globe. I've put some of my favorites below.
Berlin by Imke Klee
Berlin by Imke Klee
Marrakech by Ben Lambers
Marrakech by Ben Lambers

Marrakech by Ben Lambers

zaterdag 9 februari 2013

new developments

As you may know I am a student marketing, communications and advertising in Amsterdam. I am currently in my 3rd year, which means doing an internship is a part of the course. So last week I started my internship at a company that focusses on something I'm really passionate about: trend watching. The company is called Trendslator. Which, the name gives it away really, is a pioneer in researching and translating trends to businesses and branches. It offers a way of thinking for the development of new and updated strategies and concepts. As a part of this 'futuring' (the development of a vision on the future) Trendslator releases one trendbook (MOOD) a year with seven trends for the upcoming year plus clear translations for each trend. Trendslator is already trend hunting for the upcoming MOOD14 and the fun part is: I will be doing a lot of trend hunting as well! 
But of course I will still be trend hunting and blogging on this blog. I will keep you posted, for now: have a great weekend!

For more info about Trendslator check: http://trendslator.nl/bureau/english-summary
or send me an e-mail at: marlinda@trendslator.nl