One of the Studio Africa creatives is Laurence Chauvin-Buthaud of the brand Laurenceairline. She is a rising menswear designer from Cote d'Ivoire. All her collections are produced by locals at the Laurence Airline workshop which serves as a pole of creation and a centre for teaching couture sewing techniques. The concept behind her brand is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future.
As a designer she is inspired by people living in their clothes rather than a constructed fashion influence. She says: "It is the attitude and spirit that an individual gives a garment through the way that they wear it."
Her spring/summer 2013 collection is a fusion of local fabrics in carefree masculine silhouettes. I am especially keen on video that represents this collection. Starting very soft and playful, but gradually becoming more mysterious and clashy: a good representation for Laurenceairline's SS13 collection.