Andrew Kim is a young design student (at the Art Centre College of Design in Los Angeles) who played his cards well. He proposed an extensive rebranding for Microsoft and it's many many products and put it online last July.
His rebranding concept eventually went viral, giving the degree of 'genius' this is not so hard to believe. So Microsoft decided to do the only thing that seemed logic: they hired the guy.
I absolutely love what he did to the brand: he got rid of all the layers of dust that were piling onto Microsoft and got back to it's core-values and a bit of 'cool' on the side of course ;)
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