marketing at it's best - back to the start

Back to the start - Chipotle (mexican grill)

Behind every good (marketing)video has to be a great concept, right? Well I was really intrigued by the 'Back to the start' video, so I decided to do a little research on the company that made it. Chipotle, personally never heard of it before. But the video downbelow pretty much explains everything. to sum it up: founder Steve Ells (an art history graduate) found himself passionate about food. So he went to the culinary institute of America, soon afterwards he was working at one of his favorite restaurants. This is where the idea of having an own restaurant grew. Chipotle is a fastfood type of restaurant, but based on good quality, fresh mexican food. It turned out to be a big success in the USA.