The food, the bad and the ugly
On an everyday basis there are tons of vegetables and fruits thrown away because they don’t raise up to our ideal image of a vegetable or fruit. A paprika with a face? Thrown away. A courgette with 3 parts? Thrown away. If a product does not meet our expectations (when it comes to looks) it ends up in the garbage.
Us throwing away perfectly fine food, is a shocking fact, especially when you think about all the people in the world that don’t have enough to eat. Ugly Food is a Dutch initiative that invokes farmers and producers to give this Ugly Food a second chance.
More information at: www.uglyfood.com (dutch only)