donderdag 19 januari 2012

Trend ugly food


The food, the bad and the ugly

On an everyday basis there are tons of vegetables and fruits thrown away because they don’t raise up to our ideal image of a vegetable or fruit. A paprika with a face? Thrown away. A courgette with 3 parts? Thrown away. If a product does not meet our expectations (when it comes to looks) it ends up in the garbage.
Us throwing away perfectly fine food, is a shocking fact, especially when you think about all the people in the world that don’t have enough to eat.  Ugly Food is a Dutch initiative that invokes farmers and producers to give this Ugly Food a second chance.
More information at: www.uglyfood.com  (dutch only)


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