Disney and Barneys have come together and unveiled their "electric holiday" campaign. For this campaign Disney designed a special cartoon featuring some of Disney's biggest characters like Minnie Mouse, Goofy and Daisy Duck. Disney's sweethearts are accompanied by big names in the fashion world, whom are transformed into cartoon stars as well.
The video shows Minnie dreaming of the life as a high-end fashion model in Paris, strutting the runway with her best friends. In this wonderful daydream Minnie is rocking Lanvin, Mickey Mouse shows a Balenciaga outfit and Goofy is getting his groove on in Balmain.
I think it's a really original, creative and fun way of marketing, what do you think?