zaterdag 29 september 2012

Marketing at its best: Heineken passport

Heineken passport

For it's latest campaign, Heineken took a slightly different approach. Not a shiny 'my brand is the best thing on the planet' kind of campaign but something quite unusual...
Heineken send Justin Bratton to Inner Mongolia where he has to make his way to Bangkok with just Heineken as his currency and bargaining chip: a 5187km journey across foreign countries. They did this to test the true value of it's beer. The campaign consists of four impressive 2 minute videos and a Facebook application.
The campaign really shows of he core values of the brand by keeping it clean, refreshing and very original!

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