the grey fox: januari 2013

dinsdag 29 januari 2013

marketing at it's best - back to the start

Back to the start - Chipotle (mexican grill)

Behind every good (marketing)video has to be a great concept, right? Well I was really intrigued by the 'Back to the start' video, so I decided to do a little research on the company that made it. Chipotle, personally never heard of it before. But the video downbelow pretty much explains everything. to sum it up: founder Steve Ells (an art history graduate) found himself passionate about food. So he went to the culinary institute of America, soon afterwards he was working at one of his favorite restaurants. This is where the idea of having an own restaurant grew. Chipotle is a fastfood type of restaurant, but based on good quality, fresh mexican food. It turned out to be a big success in the USA.

donderdag 24 januari 2013

amsterdam fashion week - jacob kok paradise

jacob kok - paradise

Jacob Kok is a dutch designer (and winner of the dutch version of tv show: project runway). This flamboyant designer is well know for it's creative, out-of-the-box, egdy designs. Jacob presented his new collection 'paradise' at the Amterdam Fashionweek, which is in full swing. The collection is inspired by the popular game 'The Sims' because of his fascination with the digital revolution. To him this is a true paradise with unlimited options, yet to be discovered.

For more info about Jacob Kok:
http://cargocollective.com/jacobkok

sugary tunes bondax - baby i got that

Bondax

Really addictive. And I must admit I am pretty much hooked to every song (including remixes) that Bondax makes. Bondax actually are two teenage (!) producers slash DJs from Lancaster, UK.
For more music by this prodigy duo, check their Soundcloud account: https://soundcloud.com/bondax

Bondax

dinsdag 22 januari 2013

marketing at it's best: microsoft hires young designer

Andrew Kim is a young design student (at the Art Centre College of Design in Los Angeles) who played his cards well. He proposed an extensive rebranding for Microsoft and it's many many products and put it online last July.
His rebranding concept eventually went viral, giving the degree of 'genius' this is not so hard to believe. So Microsoft decided to do the only thing that seemed logic: they hired the guy.
I absolutely love what he did to the brand: he got rid of all the layers of dust that were piling onto Microsoft and got back to it's core-values and a bit of 'cool' on the side of course ;)

Viva la Barcelona

Vive la Barcelona

So last week I was telling about my holiday plans, which included going to Barcelona. The past few weeks flew by so quickly and I find myself back home in Amsterdam already. School, rainy & cold weather are not quite the welcome home I was hoping for ;).
Well anyways Barcelona was a really great get-away. The weather was nice and sunny, the people friendly and the clubbing scene was really good too. We stayed at a nice hostel near Segrada Familia (Sant Jordi), which I would recommend if you ever end up in Barcelona. While walking in Barcelona, I could totally see myself live there for a couple of years, the atmosphere of the city is relaxed and to my surprise it has a great 'creative-scene' as well!
Didn't get a lot of time to take photos but I uploaded some of them below. Hope u enjoy it!